Hijacked and Leveraged: Big Alcohol Marketing in One Canadian Community

Authors

  • Jonnie-Lyn Barron Dalhousie University
  • Dr. Robert Strang Department of Health and Wellness
  • Dan Steeves Nova Scotia Health Authority
  • Laura J. Kennedy Nova Scotia Health Authority
  • Dr. Samantha Cukier Department of Biomedical Data Science, Geisel School of Medicine, Dartmouth.

Keywords:

Alcohol industry, Sponsorship, Advertising

Abstract

During Halifax‘s 2012 Tall Ships festival, a family-friendly cultural event, the alcohol industry used sponsorship tactics to promote sales and increase brand loyalty. Sponsorship policy is an effective way to decrease population alcohol harms. Policy makers need to see alcohol sponsorship and advertising as the same, to reduce the space that the alcohol industry has to operate.

Author Biographies

Jonnie-Lyn Barron, Dalhousie University

Jonnie-Lynn is a Health Promotion student at Dalhousie University.

Dr. Robert Strang, Department of Health and Wellness

Dr. Strang is the Chief Medical Officer of Health for Nova Scotia.

Dan Steeves, Nova Scotia Health Authority

Dan is a Team Lead for Health Promotion - Mental Health and Addictions with the Nova Scotia Health Authority.

Laura J. Kennedy, Nova Scotia Health Authority

Laura is a Registered Nurse and Health Promoter with Mental Health and Addictions at the Nova Scotia Health Authority.

Dr. Samantha Cukier, Department of Biomedical Data Science, Geisel School of Medicine, Dartmouth.

Dr. Cukier is a Post Research Fellow at the Department of Biomedical Data Science, Geisel School of Medicine at Dartmouth.

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Published

2019-07-03

Issue

2018: Healthy Living, Healthy Life Conference Proceedings

Section

Theme 3: Health, wellbeing, and wellness-focused innovations in communities and policies

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