Large Americano, Extra Masculine: How People Do Gender at the Coffee House

Authors

  • Aubrey Limburg Portland State University

DOI:

https://doi.org/10.15273/jue.v3i2.8238

Abstract

This research examines the way in which customers in an urban cafe “do gender.” This research expands existing literature on doing gender in organizational settings by making the customer the focus of the analysis of gender presentations in public spaces. The findings are based on ethnographic research that was conducted over the course of eight weeks in an urban Northwestern city in the United States. My findings suggest that male and female customers most commonly performed hegemonic masculinity and emphasized femininity, respectively. These performances were further pronounced when analyzed in the context of heterosexual relationships, where accountability for gender presentations became even more salient. The way that customers interacted with employees reinforced already normative presentations of gender.

Downloads

Issue

Vol. 3 No. 2 (2013)

Section

Articles

License

By sending potential submissions to the editors, you grant The Journal for Undergraduate Ethnography a royalty-free, perpetual, license to: use, reproduce, store, adapt, translate, and publicly display such submissions for any purpose.  In addition to the grant of the above license, you hereby consent to your name appearing as the contributor of any submission where applicable, and to the disclosure and/or display of such information and any other information which appears in or is associated with a submission. Further, you acknowledge and agree that The Journal for Undergraduate Ethnography is not responsible for any loss, damage, or corruption that may occur to your submissions, and acknowledge and agree that any submissions you provide for display on the website will be considered non-confidential. If your manuscript is rejected, the above license is revoked, and your submission (manuscript, name, and associated documentation) will be stored only in the correspondence records of The Journal for Undergraduate Ethnography. You may submit your manuscript to other publications, but must withdraw if selected for publication in The Journal for Undergraduate Ethnography. Your paper itself is published using a strict Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License that allows others to download your works and share them with others as long as they credit you, but they can‘t change them in any way or use them commercially. You retain the right to grant other permissions.