Humans are interpersonal beings – why isn‘t science communication interpersonal?

Abstract

Weak science communication coupled with misinformation and disinformation has resulted in major challenges for environmental decision-makers, particularly in areas of climate change and marine renewable energy. Interpersonal communication strategies provide the means of facilitating a shift to two-way communication, as they encourage science conversations between communicators and citizens. Science communicators should make themselves more personally known to their audiences. They should communicate using shared stories and conversational language to enable them to relate better with their audiences. In addition, institutions, agencies, networks, and organizations should adapt and support the use of interpersonal strategies by their science communicators.