How Online Social Media is Revolutionizing Shakespearean Theatres

Abstract

In the past few years online social media tools (OSM) such as Facebook, YouTube, and Twitter have changed the way people are interacting and communicating with one another. Young adults are one demographic that has widely adopted these new technologies. Classical theatres have begun utilizing online social media to market themselves to the public. Interestingly, they have also gone beyond using these tools for marketing, and have developed new performances that incorporate OSM tools. The development of new marketing strategies and new performances are beginning to result in the creation of new audiences engaged with Shakespearean and Classical theatre.