Sad Cows and Empty Pockets: How Reviews, Recommendations, and Word-of-Mouth Can Affect Your Life

Authors

  • Kevin Hartford

DOI:

https://doi.org/10.5931/djim.v8i1.249

Abstract

For financial endeavours that affect their immediate financial and physical well-being – finding a doctor, hiring a lawyer - people turn to trustworthy sources like family and friends for advice. For more frivolous matters – what movie to see, what restaurant to frequent – people are more comfortable seeking a stranger's opinion via online reviews and recommendations. This paper examines the ways in which the presentation of online and offline information affect the decision-making process, as well as investigates the relevance of validity in subjective opinions.

Author Biography

Kevin Hartford

Kevin Hartford is a student in Dalhousie's Master of Library and Information Studies program. He has a BA in English from the University of Calgary and a journalism diploma from Niagara College in Ontario. He wrote “Sad Cows and Empty Pockets” as part of his coursework for his Information in Society class. 

References

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Published

2012-03-25

Issue

Vol. 8 No. 1 (2012)

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Articles

License

Papers published in the Dalhousie Journal of Interdisciplinary Management must be the original, unpublished work of the author. Contributors are responsible for obtaining any copyright clearances required in relation to their work.

Authors submitting a paper to the Dalhousie Journal of Interdisciplinary Management automatically agree to grant a limited license to DJIM if and when the manuscript is accepted for publication. This license gives permission for DJIM to publish the paper in a given issue and to maintain the work in the electronic journal archive. DJIM also submits issues to institutional repositories and Open Access repositories.

Contributors agree to each reader accessing, downloading, or printing one copy of their article for their own personal use or research. All other copyrights remain with the author, subject to the requirements that any republication of the work be accompanied by an acknowledgement that the work was first published in the Dalhousie Journal of Interdisciplinary Management and that the DJIM Editorial Chair must be notified of any republication of a work first published in DJIM.

Dalhousie Journal of Interdisciplinary Management
c/o School of Information Management
Faculty of Management
Dalhousie University
Kenneth C. Rowe Management Building
6100 University Avenue
Halifax, Nova Scotia B3H 3J5
Canada

Email: djim@dal.ca

Authors should recognize that, because of the nature of the Internet, the publisher has no control over unauthorized copying or editing of protected works.