The Effectiveness of Advocacy and Advertising: A Comparison between Veganism and Climate Change

Robyn Emily Gray


This paper compares the ways people react to different information regarding veganism and climate change. It analyzes the factors that influence people's reactions to unpleasant information, and establishes that not everyone will respond to the same information in the same way. People can be determined not to believe certain information due to their religious or political backgrounds, or the amount that individuals could be affected by changes they are asked to make. Different suggestions are made for convincing people to take actions towards issues such as veganism and climate change: appealing to emotion as opposed to intellect, removing disassociation between individuals and these issues, and providing achievable steps so that people feel encouraged to make a difference. Overall, through analyzing veganism and climate change, this essay establishes that it is not always the message being conveyed that is most important, but rather the way in which that information is conveyed.


Information in Society; Veganism; Climate Change

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