The Effectiveness of Advocacy and Advertising: A Comparison between Veganism and Climate Change
DOI:
https://doi.org/10.5931/djim.v11i0.5514Keywords:
Information in Society, Veganism, Climate ChangeAbstract
This paper compares the ways people react to different information regarding veganism and climate change. It analyzes the factors that influence people's reactions to unpleasant information, and establishes that not everyone will respond to the same information in the same way. People can be determined not to believe certain information due to their religious or political backgrounds, or the amount that individuals could be affected by changes they are asked to make. Different suggestions are made for convincing people to take actions towards issues such as veganism and climate change: appealing to emotion as opposed to intellect, removing disassociation between individuals and these issues, and providing achievable steps so that people feel encouraged to make a difference. Overall, through analyzing veganism and climate change, this essay establishes that it is not always the message being conveyed that is most important, but rather the way in which that information is conveyed.
References
Bart, J. (Producer), & Cowperthwaite, G. (Director). (2013). Blackfish [Motion picture]. United States: Manny O Productions.
Caldwell, Gillian (2010, May 14). 16 tips for avoiding climate burnout. Grist. Retrieved from http://grist.org/article/2010-05-12-coming-out-of-the-closet-my-climate-trauma-and-yours/
Campbell, T.H., & Kay, A.C. (2014). Solution aversion: On the relation between ideology and motivated disbelief. Journal of Personality and Social Psychology, 107 (5), 809-824. Retrieved from http://dx.doi.org/10.1037/a0037963
Castoria, E. (2014). How to be vegan. New York: Artisan.
Corbella, L. (2014, January 18). Corbella: Neil Young chooses his own comfort over his convictions. Calgary Herald. Retrieved from http://www.calgaryherald.com/entertainment/corbella+neil+young+chooses+comfort+over+convictions/9406082/story.html
Coyle, K.J., & Van Susteren, L. (2012, February). The psychological effects of global warming on the United States: And why the U.S. mental health care system is not adequately prepared. National Forum & Research Report: National Wildlife Federation Climate Education Program. Retrieved from http://www.nwf.org/pdf/Reports/Psych_Effects_Climate_Change_Full_3_23.pdf
Devries, M. (Director). (2013). Speciesism: The movie [Motion picture]. United States: Mark Devries Productions.
Gillen, Jed (2014). “The persuasive power of film?” VegNews, 95, 48-51.
Gore, A. (2006, February). Al Gore: Averting the climate crisis [Video file]. Retrieved from http://www.ted.com/talks/al_gore_on_averting_climate_crisis
Gore, A. (2008, March). Al Gore: New thinking on the climate crisis [Video file]. Retrieved from http://www.ted.com/talks/al_gore_s_new_thinking_on_the_climate_crisis
Government of Canada (2014, June 3). Information on climate change. Canada‘s Action on Climate Change. Retrieved from http://www.climatechange.gc.ca/default.asp?lang=En&n=F2DB1FBE-1
Hickman, G., Lynes, J., & Riemer, M. (2013). A model for developing and assessing youth-based environmental engagement programmes. Environmental Education Research, 20 (4), 552-574. Retrieved from http://dx.doi.org/10.1080 /13504622.2013.812721
Kahan, D. (2010). Fixing the communications failure. Nature, (463), 296-297. Retrieved from http://ezproxy.library.dal.ca/login?url=http://search.proquest.com/docview/204553244?accountid=10406
Max, L. (Producer), & Monson, S. (Director). (2005). Earthlings [Motion picture]. United States: Nation Earth.
Messina, V., & Fields, J.L. (2013). Vegan for her. Boston, MA: Da Capo Press.
Nyhan, B. (2014, July 6). When beliefs and facts collide. The New York Times. Retrieved from http://www.nytimes.com/2014/07/06/upshot/when-beliefs-and-facts-collide.html?ref=opinion&_r=0
Stahler, C. (2012, May 18). How often do Americans eat vegetarian meals? And how many adults in the U.S. are vegetarian? The Vegetarian Resource Group [blog]. Retrieved from http://www.vrg.org/blog/2012/05/18/how-often-do-americans-eat-vegetarian-meals-and-how-many-adults-in-the-u-s-are-vegetarian/
Vegan.com (2014). Why go vegan? Vegan.com: Making Vegan easy. Retrieved from http://www.vegan.com/why/
Wendel, B. (Producer), & Fulkerson, L. (Director). (2011). Forks over knives [Motion picture]. United States: Monica Beach Media.
Zimmermann, T. (2014, January 13). First person: How far will the Blackfish effect go? Can a film change the way a corporate icon does business? National Geographic. Retrieved from http://news.nationalgeographic.com/news/2014/01/140113-blackfish-seaworld-killer-whale-orcas/
Downloads
Additional Files
Published
Issue
Section
License
Papers published in the Dalhousie Journal of Interdisciplinary Management must be the original, unpublished work of the author. Contributors are responsible for obtaining any copyright clearances required in relation to their work.
Authors submitting a paper to the Dalhousie Journal of Interdisciplinary Management automatically agree to grant a limited license to DJIM if and when the manuscript is accepted for publication. This license gives permission for DJIM to publish the paper in a given issue and to maintain the work in the electronic journal archive. DJIM also submits issues to institutional repositories and Open Access repositories.
Contributors agree to each reader accessing, downloading, or printing one copy of their article for their own personal use or research. All other copyrights remain with the author, subject to the requirements that any republication of the work be accompanied by an acknowledgement that the work was first published in the Dalhousie Journal of Interdisciplinary Management and that the DJIM Editorial Chair must be notified of any republication of a work first published in DJIM.
Dalhousie Journal of Interdisciplinary Management
c/o School of Information Management
Faculty of Management
Dalhousie University
Kenneth C. Rowe Management Building
6100 University Avenue
Halifax, Nova Scotia B3H 3J5
Canada
Email: djim@dal.ca
Authors should recognize that, because of the nature of the Internet, the publisher has no control over unauthorized copying or editing of protected works.
